用户流失、出海不易,短剧能救映宇宙?

投资界
07 Jul

营收增长放缓、活跃用户下降、盈利能力减弱,如何加速打造“第二增长曲线”成为摆在传统直播五巨头——斗鱼、虎牙、欢聚、 映宇宙 、挚文面前的难题。一方面, 互联网 本质上做的是用户基数+活跃用户+切割用户使用时长的生意,但短视频平台以及B站、小红书等其他平台对传统直播五巨头用户的抢占,让其均面临着用户下滑的问题。2024年映宇宙月活用户较去年同期下降8.6%至2083.6万。2025年Q1,除虎牙用户...

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