头部品牌海外门店合计超5000家,解读茶饮品牌出海的“中国密码”

每日经济新闻
05 Jul

每经记者:徐肖逍每经编辑:董兴生据央视新闻报道,蜜雪冰城、霸王茶姬等中国茶饮品牌正在走出国门,成为海外民众的消费新宠。外媒评价称,中国产品已经告别复刻西方品牌的时代。7月2日,外交部发言人毛宁对此回应表示:中国品牌凭借科技含量、文化底蕴、设计灵感以及融通中外的情感价值,正在赢得越来越多海外消费者的青睐。从“中国制造”到“中国品牌”,为什么当下引人瞩目的是茶饮品牌?中国食品产业分析师朱丹蓬在接受《...

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