智通财经APP获悉,阅文集团(00772)涨超4%,截至发稿,涨4.3%,报30.35港元,成交额5275.16万港元。
消息面上,据36氪报道,7月2日,阅文集团宣布完成对杭州乐橙品牌管理有限公司(简称Softopia超级元气工厂)的战略投资,阅文集团作为唯一外部投资方获得该公司10%股权。报道称,接近阅文的知情人士表示,投资完成后,未来双方将就原创潮玩IP展开深度密切合作,双方不仅会在开发阅文IP方面开展合作,也会联合孵化和开发新的原创 IP。“预计下半年将有全新产品线面世。”该人士称。
公开信息显示,超级元气工厂前身为毛绒玩具供应链公司,拥有自建工厂,长期为国际赛事、全球IP和国内头部品牌提供一站式毛绒产品解决方案。超级元气工厂的产品使用“毛绒+万物”的创新复合材料,其产品涵盖复合材质毛绒盲盒、PPF精品毛绒手办等多种形态,包括当下大火的搪胶毛绒公仔品类。该公司具备设计能力,掌握复杂的毛绒生产工艺,拥有“Cino”“Adou”“Alber”等多款原创IP,2024年多款产品销售跻身热销潮玩IP TOP 10。
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