美团周末“闪击”阿里,外卖补贴新一轮大战开打

第一财经
06 Jul

巨头间的即时零售“补贴大战”在7月初骤然升级,并迅速演变为一场关乎未来市场格局的“单量竞速”。  市场传闻淘宝闪购将7月5日定为“冲单日”,瞄准9000万至1亿单冲刺峰值。没想到的是,7月5日深夜,美团外卖突然“闪击”,率先宣布其即时零售日订单量突破1.2亿单大关。  针锋相对的举动,远非简单的数字比拼,而是美团、阿里(淘宝闪购)乃至京东在“即时零售+电商+服务”大消费混战中,对未来入口主导权的...

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