据英国金融时报,亚马逊(AMZN.O)与沃尔玛百货(WMT.N)本周将展开交锋。总部位于西雅图的亚马逊将其年度“Prime会员日”线上促销活动改至7月8日启动,与沃尔玛去年折扣活动的日期一致。沃尔玛坚持在同一日期开启活动,由此引发正面交锋,并且还将活动时长从4天延长至6天,压过亚马逊一头。其“沃尔玛特惠”活动将在线上开展,同时首次覆盖美国境内4600家门店。 市场研究机构eMarketer分析师卡纳维斯表示:“这两大零售巨头正为争夺美国消费者的青睐展开激烈竞争。”
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