智通财经APP获悉，百果园集团(02411)午后涨超20%，截至发稿，涨16.18%，报2.37港元，成交额3532.36万港元。
消息面上，据报道，热播剧《长安的荔枝》近日收官，剧播期间恰逢新鲜荔枝上市，联动带火了荔枝相关周边。百果园凭借剧中同款“妃子笑”荔枝，以多重玩法抢“鲜”出圈。剧播期间，“百果园荔枝”相关话题量已过亿，仅荔枝品类销售金额已超7700万元。
值得注意的是，据百果园公众号披露，4月百果园在10省18市开新店，目前，百果园已进驻190多个城市。第一上海指出，凭借稳固的行业龙头地位、突出的产业链协同优势及品牌竞争力，随着战略调整成效逐步显现，该行认为公司中长期增长潜力显著。
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