时至今日,微软已稳坐全球游戏产业的重要席位,Xbox品牌更是家喻户晓。然而,如果把时间拨回二十多年前,这一切几乎难以想象。当时的微软,远未涉足主机市场,更没有如今这般庞大的游戏帝国。为了打造Xbox这个新品牌,微软付出了惊人的代价。根据过往披露的内部资料,微软为Xbox投入的资金高达120亿美元之巨。在开发主机、推广品牌以及销售过程中,公司曾累计亏损超过20亿美元。这在当时无疑是一场高风险的商业...
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