【小派深度】亏损超40亿后,它如何称霸抖音月销榜?

派特尔电商
Jul 07

在中国零售业普遍承压的过去十年,达芙妮一度成为“老牌女鞋衰退”的典型。2015–2020年间,达芙妮累计亏损超40亿港元,关闭3000余家门店,几近退市边缘。但不到三年时间,它却凭借一场果断的“轻资产转型”与抖音电商上的一套“达人种草→品牌自播→子品牌孵化”打法,完成了从濒临破产到2024年营收3.22亿元、股东应占盈利1.07亿元(同比增长71%)的惊艳逆袭,并自2023年2月起连续蝉联抖音女...

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