燕之屋砸下6.7亿销售费用为何换不来增长?

证券之星
05 Jul

国内燕窝行业龙头燕之屋(1497.HK)披露的2024年年报显示,公司营收达20.5亿元创近年新高,但4.37%的增速较上年同期明显放缓。与此同时,销售及经销开支(下称“销售费用”)同比激增19.08%至6.7亿元,增速显著高于营收增幅,凸显出企业投入产出效率的结构性失衡。销售费用率上升也直接侵蚀燕之屋的盈利空间。2024年,燕之屋的毛利较上年微增1.79%,净利润却遭遇“断崖式”下跌,同比大幅...

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