FTI Consulting, Inc. has released its 2025 U.S. Online Retail Report, projecting e-commerce sales to reach $1.27 trillion in 2025, marking an 8.5% increase from the previous year. The report indicates that the online retail market share, while still growing, may be nearing its peak as consumers increasingly seek seamless integration of e-commerce with their overall retail experiences. The analysis anticipates that e-commerce will account for 23.5% of the U.S. retail market share in 2025, with growth expected to decelerate, approaching a plateau of around 30% by 2030. Despite a rise in consumer spending, the report highlights challenges such as marginal or negative inflation-adjusted sales growth since 2023, influenced by factors like tariff concerns, a cautious job market, and geopolitical uncertainties. These factors are contributing to subdued consumer spending prospects for the latter half of the year. Additionally, the report notes a shift in brand strategies, with companies increasingly forming retail partnerships to enhance their market presence, as traditional direct-to-customer models alone are no longer sufficient.