苹果“渗透”影视业:路线跑偏or另一场“豪赌”?

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进入7月,电影暑期档逐渐进入高潮。近日上映的电影《F1:狂飙飞车》,其出品方名单中,除好莱坞巨头华纳兄弟外,还有另一个在电影行业略显陌生的名字——苹果。虽然苹果推出的电影、剧集数量并不多,影视相关业务带来的营收与利润也非常有限,但作为智能终端领域的全球巨头,苹果近几年从流媒体到相关硬件都逐渐发力,与影视行业的联系也日益增多。不过,影视行业规模终究有限。以好莱坞四大巨头中目前市值与盈利能力最强的...

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