在国际主题乐园经营者的战略沙盘上,文化融合始终与商业逻辑共舞。 9年前开园的上海迪士尼乐园如此,7月5日正式开门迎客的上海乐高乐园亦如是。“中国元素”与东方叙事,已然成为国际IP主题乐园进入中国市场的标配。 在上海乐高乐园,不仅有融合《西游记》元素打造的“悟空小侠”主题园区,剧场内的乐高悟空小侠“花果山降魔”现场秀表演也在开园当天进行全球首发。 步出剧场,位于乐园中心位置的核心景点,是全球...
Source Link在国际主题乐园经营者的战略沙盘上,文化融合始终与商业逻辑共舞。 9年前开园的上海迪士尼乐园如此,7月5日正式开门迎客的上海乐高乐园亦如是。“中国元素”与东方叙事,已然成为国际IP主题乐园进入中国市场的标配。 在上海乐高乐园,不仅有融合《西游记》元素打造的“悟空小侠”主题园区,剧场内的乐高悟空小侠“花果山降魔”现场秀表演也在开园当天进行全球首发。 步出剧场,位于乐园中心位置的核心景点,是全球...
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