京东“谋局”即时零售

经济参考报
Jul 07, 2025

当外卖演变为连接万亿级市场的超级端口,京东的入局揭开了即时零售竞争的序章。对京东而言,外卖真正的战略价值在于通过外卖高频场景培养用户习惯,进而向更多的即时零售领域延伸,最终构建“万物到家”的生态体系。  入局外卖意在即时零售  宣布进军外卖行业后,京东的进展可谓神速。  7月4日,京东官宣全国第一家“苏超”(江苏省城市足球联赛)官方旗舰店入驻京东。据京东数据,“苏超”开赛以来,京东外卖江苏省订单量...

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