商用车营销破圈的突围之道

中国汽车报
05 Jul

在汽车行业竞争白热化的当下,营销创新已成为车企突围的关键战场。在乘用车领域,车企高管通过打造个人IP的新型传播模式,以人格化叙事拉近与消费者的距离,实现品牌与产品的深度“种草”。如今,这一成功范式正被复制到商用车领域。近期,长城汽车董事长魏建军以卡车司机身份,深入物流运输一线,亲自驾驶卡车完成送货任务。这一突破性尝试不仅引发行业热议,更昭示着商用车营销正迎来从传统模式向场景化、体验化变革的重要转折...

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