Adidas Continues to Show Resilience -- Market Talk

Dow Jones
Jul 07

0934 GMT - Adidas continues to show resilience, with growing demand for running shoes, despite Terrace sneakers losing momentum, Citi analysts write in a research note. The German sporting-goods company is shifting its focus to a wider variety of products, they say. "We remain confident that the group is well-positioned to benefit from a strong product line-up," the analysts say. Adidas is also expected to see lesser impact from tariffs compared with its U.S. peers, Citi says. Meanwhile, Nike remains "muted," they say, as the U.S. group continues to seek a brand revamp plan. As for Puma, its Speedcat sneakers are showing stable momentum, they add. Shares in Adidas are up 1.1%, while those in Puma fall 0.6% and Nike shares are down 1.2% premarket. (andrea.figueras@wsj.com)

 

(END) Dow Jones Newswires

July 07, 2025 05:34 ET (09:34 GMT)

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