事件:近年在消费环境整体偏弱叠加消费者对食品安全重视度提高背景下,公司积极顺应消费趋势转变,24H2 实施战略调整,注重高品质与高性价比。当下经过近一年的战略转型,我们从几个维度覆盘公司战略调整与成效:消费者端,高质价比心智逐步确立:此前百果园已在消费者心智中植入高品质理念,战略调整以来,一方面优化产品结构,提高高质价比果品占比,并通过每月精选2-3 款毛利品重点推广及激励实现毛利和客流平衡;同时...
Source Link事件:近年在消费环境整体偏弱叠加消费者对食品安全重视度提高背景下,公司积极顺应消费趋势转变,24H2 实施战略调整,注重高品质与高性价比。当下经过近一年的战略转型,我们从几个维度覆盘公司战略调整与成效:消费者端,高质价比心智逐步确立:此前百果园已在消费者心智中植入高品质理念,战略调整以来,一方面优化产品结构,提高高质价比果品占比,并通过每月精选2-3 款毛利品重点推广及激励实现毛利和客流平衡;同时...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.