公司深度研究:研产销“三位一体”,全球化深度整合

东方财富
08 Jul

海尔智家(600690)海尔智家:作为家电领域综合龙头,海尔的行业地位不言而喻,我们看好其“加速变革提效”与“全球化精耕细作”两条成长主线。本篇报告,我们将聚焦海尔全球业务布局,深入挖掘公司在海外市场扩张、品牌协同、营销与供应链本土化建设中的核心优势。行业分析:外部环境风起云涌,新兴市场结构性机遇浮现。1)关税:2025H1关税不确定性风险受到市场关注。我们认为,中长期而言,美国收入占比较小、主要...

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