Perfect Moment Ltd. Announces Major Corporate Reorganization to Enhance Global Logistics and Supply Chain Efficiency
Reuters
Jul 07
Perfect Moment Ltd. Announces Major Corporate Reorganization to Enhance Global Logistics and Supply Chain Efficiency
Perfect Moment Ltd., a luxury skiwear and lifestyle brand, has announced a significant corporate reorganization as part of its global logistics transformation. The company has opened a new European distribution hub in the Netherlands, replacing its former warehouses in the UK and Hong Kong. This move aims to streamline operations, reduce costs, and enhance customer experience. Under the leadership of COO and CFO Chath Weerasinghe, Perfect Moment has accelerated its go-to-market speed, shipping its Fall/Winter 2025 products two months ahead of schedule. The reorganization also includes a reset of the corporate structure to better align operational flow with commercial priorities, with an expectation of ongoing improvements to gross margins. The new logistics setup is designed to support long-term growth, improve delivery performance, and boost customer satisfaction.
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