中国奶粉巨头,突然跌懵了!

投资家
Jul 08, 2025

作者 |锐眼哥来源 |财经锐眼(ID:BJCJRY)消费者对飞鹤奶粉的信任值还剩下多少?一句“欧盟认证、新西兰奶源、美国质检、更适合中国宝宝”的广告词,让飞鹤名声大噪,也让飞鹤成为长期霸榜国内婴幼儿配方奶的“奶粉一哥”。可消费者不傻,仔细琢磨,飞鹤的这句广告词总不是个味,再加上飞鹤不太接地气的价格,让飞鹤的知名度虽然持续居于高位,但在消费者心中的信任度恐怕也在持续下滑。飞鹤最新的广告语好像是“聪明...

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