浙商证券日前研报指出，海澜之家是高股息的男装第一龙头，主品牌稳健表现领跑同业，京东奥莱有望加速开店。主品牌单季度趋势已经触底企稳，有望同比回正。京东奥莱下半年有望加速开店，中长期成长势头依然强劲，市场关注度有望再度提升。按照分部估值法预测，公司主业企稳回升，预计25年净利润超过20亿元，给予14倍目标PE，对应约300亿左右市值；新业务京东奥莱有序推进，预计3年内归母净利润10亿元左右，给予20倍目标PE，对应约200亿市值。合计目标市值500亿元左右，目标价10.31 元/股，对应现价空间42.6%。公司近两年分红率稳定在90%以上，测算25年股息率6.3%，维持“买入”评级。
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