近日,中国电商与品牌运营公司宝尊电商收购英国瑜伽服品牌Sweaty Betty中国区业务一事,成为了运动服饰圈层内的新动态。这家在2021年便进入中国市场的英国高端瑜伽服品牌,曾因定价过高、产品本土化不足等问题发展受阻。而对宝尊电商来说,在GAP和Hunter两大品牌上收获的成果已成为其“经验谈”,或将帮助Sweaty Betty通过供应链转移、产品优化改造等策略在中国市场实现进一步本土化,拿下更...
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