智通财经APP获悉，达芙妮国际(00210)涨超3%，截至发稿，涨3.57%，报0.435港元，成交额152.72万港元。
消息面上，据中国报告大厅发布《2025-2030年中国女鞋市场专题研究及市场前景预测评估报告》指出，在消费分级趋势显著的中国市场，女鞋赛道正经历结构性变革。数据显示，截至2025年Q2，达芙妮品牌已连续18个月蝉联抖音平台女鞋类目销量榜首，其2024年营收3.22亿元(同比+23%)、净利润1.06亿港元(同比+71%)的业绩表现引发行业关注。
近日，达芙妮执行董事兼首席运营官王俊刚表示，随着电商占社会零售总额的比例持续提升，达芙妮将持续积极拓展电商渠道，把握活跃的在线零售市场。通过精准监测流量趋势，达芙妮将积极拓展电商平台上的不同细分市场，以扩大品牌覆盖范围。具体而言，达芙妮一方面巩固在天猫、京东、唯品会等传统电商平台优势，维持主流线上市场影响力；另一方面大力开拓抖音、拼多多等新兴平台获取大量新兴流量。同时深度运用小红书、得物等社交媒体，通过短视频内容与KOL合作精准触达年轻客群。
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