这是《窄播Weekly》的第60期,本期我们关注的商业动态是:外卖大战冲单的下一步考验,是如何承接冲单带来的流量,做好交易转化,不管是电商转化,还是即时零售转化。7月5日,即时零售又爆发了一场隐秘、迅速的冲单之战。主要下场对象是淘宝和美团。昨天傍晚,不少美团用户忽然收到平台发放的多张0元兑换券,主要集中在奶茶、咖啡品类。很快,美团爆单、 茶百道 爆单、美团崩了等热搜词条开始出现。一切都来得很突然。...
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