李想:35-40万理想车主超50%来自BBA,i8锁定“二胎家庭刚需”

凤凰网科技
Jul 11, 2025

凤凰网科技讯 7月11日,理想汽车创始人、CEO李想发文表示,理想i8将于7月17日正式开启预定,7月18日在全国各城市启动巡展,展车将陆续进驻门店。李想同时分享了对于该市场的核心洞察,强调了“三排六座”布局在特定家庭场景下的刚需属性。

他表示,中国拥有两个孩子的家庭,对三排六座车型的需求强烈,而智能纯电SUV领域内可选车型有限。

如果选择与长辈、孩子共同出行时,三排六座的空间布局成为刚需。

此外,还与BBA等豪华品牌用户的“增换购”有关联。过往,购买35-40万价位理想汽车车主,很大比例(BBA用户比例经常超过50%)都来源于此。

李想还认为,用户对理想i8融合“SUV的通过性、MPV的空间舒适性、轿车的驾驶感”的理念表示认可。

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