长城汽车股价小幅回落 人事调整聚焦营销变革

金融界
11 Jul

截至2025年7月11日收盘,长城汽车股价报21.67元,较前一交易日下跌0.64%,成交额4.00亿元。

长城汽车属于汽车整车板块,是一家专注于SUV、皮卡及新能源车型研发制造的整车企业,旗下拥有哈弗、魏牌、欧拉、坦克等品牌。

公司近期完成高层人事调整,刘艳钊升任副总裁并主管传播中台,魏牌、坦克品牌总经理分别由冯复之、常尧接任。此次调整旨在优化营销资源协同,强化“全面ToC”战略落地。此外,数据显示上半年国内汽车产销量同比均超10%,新能源汽车渗透率达44.3%,行业整体延续增长态势。

7月11日,长城汽车主力资金净流入3974.44万元。

风险提示:行业竞争加剧,市场需求波动可能影响公司业绩。

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