东方证券研报指出，离境退税和市内店纷纷落地，中国中免2Q25销售有望筑底回暖。公司在三亚国际免税城一期的有税商店，已开通境外旅客办理离境退税。同时6月开业的厦门市内免税店，增设了国潮专区，精选国潮香化、醇香美酒、生活美学等核心品类，也成功落地离境退税“即买即退”。未来来华的境外旅客，有望在公司更多线下门店享受免税+离境退税的一站式购物便利。另外，公司天津双店落地在即，渠道扩张持续兑现。未来，公司将进一步通过“实体场景+IP联动+社交运营”三轨并行来发掘市场消费潜力，打造沉浸式、社交型体验。由于离岛免税销售恢复节奏偏慢、客流复苏不及预期，下调了收入增速预期，同时调整了毛利率假设并上调了费用率假设。采用DCF绝对估值法，给予公司目标价67.24元，维持“买入”评级。
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