智通财经APP获悉，美图公司(01357)尾盘涨超3%，截至发稿，涨3.68%，报9.85港元，成交额8.56亿港元。
瑞银发布研报称，公司一直透过专注于产品质量和用户体验来提升付费率，预期国内消费者越来越愿意花费购买数码服务；加上快速渗透国外市场，公司生活场景业务2024至27年的收入年均复合增长率可达27%，付费率可由2024年的4.6%提升至2027年的7.5%。
该行续指，在生产力工具业务方面，公司于2022年推出的美图设计室(DesignKit)，透过为电商设计产品而吸引用家，在2024年创造了2亿元人民币收入，该行料2027年该产品收入可达18亿元人民币，占整体订阅收入的32%，并预期生产力工具业务的增长会快于生活场景业务，因图像软件将会是最早一个类别可从生成式AI中获得实际商业价值，且美图设计室让电商用户可实际提升效率。
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