大河南下沉市场,托起千亿蜜雪丨消费新势力

21世纪经济报道
11 Jul

蜜雪冰城是从河南走出来的茶饮品牌。  该公司创始人张红超与联合创始人张红甫为亲兄弟,他们出生于河南商丘农村。生于1978年的张红超,从初中开始就一边在商丘上学,一边当服务员。他曾养过鹌鹑、兔子,还种过中药,修过摩托车。后来,张红超自学考上了河南财经学院(现河南财经政法大学)成人教育公关文秘专业。  临近毕业,他需要一份稳定工作,张红超想起了老家商丘流行的刨冰。  1997年春,他回到商丘,学习刨冰...

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