在近期的一次记者采访中,大众集团全球CEO奥博穆谈起比亚迪,说“有比亚迪这样的竞争对手,对我们有正向作用!”。记者单刀直入:“比亚迪是大众在中国最大的对手吗?”奥博穆的回答跳出了狭隘的竞争框架:“比亚迪和我们都是整个汽车产业链的重要一员——机械、软件、电池技术……有这样一个对手,是好事。” 他坦言,比亚迪的强势存在如同一面镜子、一股强风,“迫使我们必须做得更好”。当大众集团全球CEO奥博穆在镜头前...
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