飞鹤奶粉,终究是卖不动了?

DoNews
11 Jul

文丨贾志飞 庄莉出品丨大V商业连续两日下跌,飞鹤股价蒸发了20%。7月4日,飞鹤发布今年上半年的业绩预告,营收和利润的下滑引发了市场震荡,尤其是利润大幅下滑,较去年同期下跌达到37%-47%。飞鹤业绩的巨大变化可谓是“情理之中、意料之外”。一方面是中国奶粉市场的基本面并不理想,近些年国内3岁以下儿童的数量降低,是投资者对奶粉行业持悲观态度的原因之一。飞鹤作为国产婴幼儿奶粉的龙头,市场基本面的变化对...

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