专题:2025中国汽车论坛
2025中国汽车论坛7月10日-12日在上海嘉定举办,主题为:提质向新,智赢未来。广汽集团董事长、总经理冯兴亚出席并演讲。
冯兴亚表示,今年随着智能网联新能源汽车的兴起,用户需求发生了根本变化,汽车已成为承载个性和情感的移动伙伴。深刻理解并精准满足用户的情感需求,提供情绪价值,已成为当前汽车产品定义和开发的核心竞争力。忽视情绪价值的汽车产品,即使功能很强大,也难以在市场上脱颖而出。
他指出,广汽既要坚守自己的原则,确保汽车安全和功能价值的底线,同时更要全面提升对用户需求的洞察能力,重构用户运营体系,全面拥抱和满足用户核心需求,着力打造情绪价值。
“今天,广汽已全面进入战时状态。”他说,通过转型变革重构,打赢用户需求、产品价值、服务体验三大战役,实现广汽二次腾飞。
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责任编辑:王翔
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