霸王茶姬成立于2017 年,品牌以“以东方茶,会世界友”为使命,致力于传承和创新中国茶文化。按照2024 年底的门店数量计算,是中国第一大高端现制茶饮店品牌,2022年到2024 年的终端零售额增速2387%,是中国增速最快的千店规模现制茶饮品牌。重视品牌建设,打造品牌调性,专注茶饮品类。与做供应链的蜜雪集团和古茗不同,霸王茶姬重在打造全球化的现代东方茶品牌,成为有全球品牌价值的连锁公司。门店大多...
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