电视广播(00511)续升7.94% 机构指香港本地的广告业务持续回暖

金吾财讯
Jul 09

金吾财讯 | 电视广播(00511)延续升势,截至发稿,涨7.94%,报4.35港元,成交额2678万港元。消息面上,国证国际指出,随着大型企业广告商逐渐回归,香港本地的广告业务持续回暖,大湾区也落地了新广告解决方案,带动了整体广告收入增长。此外公司通过与优酷和腾讯视频达成捆绑协议,提供更多优质丰富的合拍剧,进一步深化合作模式,使得内地业务成为公司的第二增长曲线。同时,公司将继续优化成本结构,并通过深化湾区战略合作扩大公司的影响力,未来也有望实现利润层面的持续转好。目前,公司的EBITDA已实现转正,未来估值有望回归合理水平,可持续关注后续业务发展。

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