对话逸仙电商首席科学官承静:解码国货美妆“智”造跃迁

华尔街见闻
Jul 09

中国美妆市场的聚光灯,正从品牌营销转向研发实验室。当消费者开始用成分表和功效数据“投票”,一场以科研与智造为核心的产业革命已然到来。春江水暖鸭先知,身处国货美妆浪潮中的逸仙电商,早在2020年开始将研发作为集团核心策略,开启国货美妆“智”造的跃升之旅。日前,逸仙电商首席科学官承静接受媒体采访时,深度解析了逸仙电商如何以“全球智慧+本土创新”推动研发跃迁,为中国美妆的“弯道超车”提供新路径。构建...

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