Levi Strauss Fundamentals are Favorable, DTC Strategy Beginning to Pay Off -- Market Talk

Dow Jones
Jul 11

0811 ET - Levi Strauss & Co. has underappreciated embedded drivers that shift its business towards higher value products and channels, and its latest results reinforce this idea, Stifel analysts say in a research note. The apparel company topped F2Q earnings and revenue expectations and now sees annual revenue increasing 1% to 2% compared to a prior forecast for a 1% to 2% decline, the analysts say. "Increased FY25 guidance comes despite tariff impacts and displays Levi's advantaged revenue and sourcing base diversification," say the analysts. "We view building fundamentals favorably and see assortment expansion and DTC strategies beginning to pay off." Stifel maintains its buy rating and raises its price target to $24 from $20. Levi Strauss & Co. climbs 7.3% to $21.17 premarket. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

July 11, 2025 08:11 ET (12:11 GMT)

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