“风雨飘摇”星巴克

亿欧网
09 Jul

推动美国快餐“顶流”Chipotle从低谷到8倍股价增长的“救火队长”,也没能救得了星巴克。里作者丨杜心怡编辑丨刘 欢Tims咖啡花了五年时间在71城开出1000家店,用贝果早餐填饱中国消费者的“早餐胃”;乐高大建主题乐园,在上海造出一个积木乌托邦;耐克融入传统文化元素,深耕本土赛事IP深化与国内消费者的情感联结……中国14亿人口基数下,超4亿中等收入群体构成全球最具增长潜力的消费力量。另有...

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