以下为调研案例分享第十三期:复星保德信近年来,复星保德信人寿保险有限公司(以下简称复星保德信)在中介渠道取得长足发展。根据行业交流数据,2024年保险经代市场总量同比负增长 46%,复星保德信同比正增长200%以上,市场份额增长到8%,同比增长约5.9%。在“报行合一”政策给中介市场带来冲击之际,复星保德信是如何实现逆势发展的?其对中介市场的价值的认知将给陷入困局的中介行业带来哪些积极影响?调研...
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