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据21世纪经济报道，自DeepSeek春节走红以来，GEO（生成式引擎优化）作为一种新兴的AI营销方式迅速崛起。GEO通过生产AI偏好内容并投放到特定平台，让商家信息更容易出现在AI的回答中。目前，GEO市场处于发育期，服务商数量激增，但行业规则尚不完善。部分服务商采用“黑帽操作”，通过AI批量生成伪原创内容并大量发布链接，试图快速提升客户在AI搜索中的曝光度。这种做法虽然可能短期内见效，但缺乏可持续性，且对AI生态和用户体验造成潜在威胁。AI平台尚未对GEO作弊行为进行重点整治，但未来的技术反制措施可能到来。此外，AI搜索平台的广告化趋势也引发关注，部分平台已开始试水广告模式，但国内多数AI平台暂无接入广告的打算，以避免对用户体验和平台信誉造成负面影响。

（转自：网易科技）

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