Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, has announced that a leading B2B lighting distributor has chosen its HawkSearch platform to enhance search and product discovery on its BigCommerce webstore. This deployment will cover over 10,000 SKUs, leveraging HawkSearch's advanced capabilities to deliver fast and accurate search results, thereby improving the overall B2B shopping experience. Key features to be implemented include Hybrid Search, Product Recommendations, and Unit of Measure capabilities, crucial for managing complex product catalogs. Ari Kahn, CEO of Bridgeline, highlighted that this partnership strengthens their position in the lighting sector and underscores the value of HawkSearch in the B2B market.
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