告别 Sonos 后,宜家转向更平价蓝牙音箱路线

市场资讯
Jul 09, 2025

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IT之家 7 月 9 日消息,据外媒 The Verge 今日报道,宜家与 Sonos “分手”后,品牌把未来音频路线押在蓝牙与 Spotify Tap 等一键听歌功能上。宜家照明与家电品类经理大卫・格拉纳斯说,这能让扬声器更便宜,也更易上手

格拉纳斯表示:“我们想让声音触手可及、好用又好玩,而不是添麻烦。正因如此,宜家才与众不同,也会继续以此为基础,开启家庭声音的新篇章。”

这套新方向与宜家宣布“全面投身 Matter 协议”同时亮相,并带来了 Blomprakt 蓝牙灯泡音箱,计划十月上架,定价不超过 120 美元(IT之家注:现汇率约合 862 元人民币)

该产品与上月公布、售 49.99 美元的彩色 Nattbad 小音箱同属入门级。两款新品都配有 Spotify Tap 专属按钮。按下按钮,Spotify 会在上次暂停处继续播放;再按一次,则切换到新的个性化歌曲。宜家强调,只要有 Spotify 账号即可,无需付费会员

新品搭载蓝牙 5.3,可轻松组成多机组合:把几台音箱放进房间,按一下就能互联。

格拉纳斯说:“一只音箱卖到 200 欧元以上,很多人就望而却步。我们预计明年一月将一次推出近十款新品。”按计划,这批蓝牙音箱定价都在 100 欧元以下。

(转自:网易科技)

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