中高端酒店崛起与携程渠道红利

知常容
10 Jul

01.前言自从OTA诞生以来,其与酒店间的关系该如何建立的争论就从未间断过,在大多数情况下,它们之间的关系被定义为零和博弈,此消彼长。但其实一直以来,酒店和OTA都是相爱相杀却又难舍难分,各有各的算盘还要相互依存。住宿预订业务作为OTA平台最核心的收入来源,要深入理解携程及整个OTA行业的发展态势,就必须对酒店行业进行系统性的研究与分析。本文基于券商提供的一手数据,选取了国内四大连锁酒店集团——...

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