据披露，2025年一季度，拼多多新增年活跃买家260万，环比增长仅0.3%创历史新低。据QuestMobile数据，2025年第一季度拼多多用户日均使用时长同比下降12%，而抖音电商用户时长同比增长28%。在此背景下，提升复购率和客单价成为必然选择。
Source Link据披露，2025年一季度，拼多多新增年活跃买家260万，环比增长仅0.3%创历史新低。据QuestMobile数据，2025年第一季度拼多多用户日均使用时长同比下降12%，而抖音电商用户时长同比增长28%。在此背景下，提升复购率和客单价成为必然选择。
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