康师傅饮品2025花式上新 频频开辟“小蓝海”

食品饮料行业观察
Jul 10, 2025

2025年饮品市场竞争激烈,新品层出不穷。但凯度消费者指数《2025中国快速消费品市场趋势》揭示:饮料行业新品首年存活率仅维持在3-5%区间。琳琅满目的新品货架上,哪些才是大有潜力的有效创新?饮品创新成功的秘籍又是什么?作为中国饮品巨头,康师傅上半年推出多款新品,涵盖茶饮、中式养生饮、维生素饮料、功能水等多个赛道。更高的上新频次,更广的赛道占位,不难看出康师傅重构饮品版图、占位市场蓝海的扩张意图。...

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