文/瑞财经 杨宏彬1995年的夏天,让高德康难忘。当时,波司登在北京王府井反季促销羽绒,两个月的时间内,卖掉了2.5万件,回款500万元。高德康回忆,“最多的一天,在王府井百货就销售了780件,满大街都是拎着波司登购物袋的顾客。”前一年,波司登正面临着巨大的库存压力:面向东北市场的23万件羽绒服只卖出了8万件。积压了2000多万的货款,银行贷款高达800多万。反季促销,是高德康不得已的做法。不过...
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