白酒行业进入深度调整期的当下,酒企与“流量渠道商”的战略合作正掀起新一轮浪潮。7月10日,北京商报记者从胖东来创始人于东来社交平台账号处获悉,胖东来与宝丰酒业合作推出的“自由爱”单品预计年内实现营收约10亿元。近年来,酒企与流量渠道商合作推出新品的案例并非个例,早已成为行业引爆资本市场与终端市场的“流量密码”。从胖东来与宝丰酒业推出“自由爱”,到京东与洋河股份推出“洋河大曲”,再到胖东来联手酒鬼酒...
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