Levi Strauss Aims to Redirect Interest to Name Brand -- Market Talk

Dow Jones

Jul 11

1750 ET - Levi Strauss wants its namesake brand to be known for more than just jeans. The apparel company's sale of its Dockers business was an effort to put the focus back on its Levi's brand, CEO Michelle Gass says during an analyst call. Levi's is now producing more tops, dresses, outerwear and non-denim bottoms to expand beyond jeans, she says. Second-quarter sales for branded items grew 9% globally, with 6% growth in men's and 14% in women's. The company's classic jeans are also still in demand, with sales up 8% in the quarter. "Our position as the most recognizable denim brand in the world is a powerful competitive advantage," Gass says. Shares rise 6.5% to $21.01. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

July 10, 2025 17:50 ET (21:50 GMT)

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The apparel company's sale of its Dockers business was an effort to put the focus back on its Levi's brand, CEO Michelle Gass says during an analyst call. Levi's is now producing more tops, dresses, outerwear and non-denim bottoms to expand beyond jeans, she says. Second-quarter sales for branded items grew 9% globally, with 6% growth in men's and 14% in women's. The company's classic jeans are also still in demand, with sales up 8% in the quarter. \"Our position as the most recognizable denim brand in the world is a powerful competitive advantage,\" Gass says. Shares rise 6.5% to $21.01. (katherine.hamilton@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 10, 2025 17:50 ET (21:50 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Levi Strauss Aims to Redirect Interest to Name Brand -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nLevi Strauss Aims to Redirect Interest to Name Brand -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-07-11 05:50</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  1750 ET - Levi Strauss wants its namesake brand to be known for more than just jeans. The apparel company's sale of its Dockers business was an effort to put the focus back on its Levi's brand, CEO Michelle Gass says during an analyst call. Levi's is now producing more tops, dresses, outerwear and non-denim bottoms to expand beyond jeans, she says. Second-quarter sales for branded items grew 9% globally, with 6% growth in men's and 14% in women's. The company's classic jeans are also still in demand, with sales up 8% in the quarter. \"Our position as the most recognizable denim brand in the world is a powerful competitive advantage,\" Gass says. Shares rise 6.5% to $21.01. (katherine.hamilton@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 10, 2025 17:50 ET (21:50 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1815336091.USD","symbol_name":"THREADNEEDLE (LUX) GLOBAL SMALLER COMPANIES \"AUP\" (USD) INC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2550671895","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2550671895","pubTimestamp":1752184200,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1750 ET - Levi Strauss wants its namesake brand to be known for more than just jeans. The apparel company's sale of its Dockers business was an effort to put the focus back on its Levi's brand, CEO Michelle Gass says during an analyst call. Levi's is now producing more tops, dresses, outerwear and non-denim bottoms to expand beyond jeans, she says. Second-quarter sales for branded items grew 9% globally, with 6% growth in men's and 14% in women's. The company's classic jeans are also still in demand, with sales up 8% in the quarter. \"Our position as the most recognizable denim brand in the world is a powerful competitive advantage,\" Gass says. Shares rise 6.5% to $21.01. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU1815336091.USD":"THREADNEEDLE (LUX) GLOBAL SMALLER COMPANIES \"AUP\" (USD) INC","BK4202":"服装、服饰与奢侈品","LU0757428866.USD":"THREADNEEDLE (LUX) GLOBAL SMALLER COMPANIES \"AE\" (USD) ACC","LEVI":"李维斯"},"translate_title":"李维斯旨在将人们的兴趣转向知名品牌——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"LEVI":0.9},"content_text":"1750 ET - Levi Strauss wants its namesake brand to be known for more than just jeans. The apparel company's sale of its Dockers business was an effort to put the focus back on its Levi's brand, CEO Michelle Gass says during an analyst call. Levi's is now producing more tops, dresses, outerwear and non-denim bottoms to expand beyond jeans, she says. Second-quarter sales for branded items grew 9% globally, with 6% growth in men's and 14% in women's. The company's classic jeans are also still in demand, with sales up 8% in the quarter. \"Our position as the most recognizable denim brand in the world is a powerful competitive advantage,\" Gass says. Shares rise 6.5% to $21.01. (katherine.hamilton@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  July 10, 2025 17:50 ET (21:50 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}