据数据商Adobe Analytics，初步统计显示，亚马逊针对美国消费者的年度促销活动Prime Day开始后24小时，整个美国零售市场网购额为79亿美元，同比增长9.9%。Adobe称，上述网购额创下美国今年单日最高，也高于去年美国感恩节单日网购额61亿美元。亚马逊Prime Day活动今年进一步延伸至96小时，由美国东部时间周二凌晨开始至周五午夜结束。Adobe原先预期，历时96小时的促销活动将录得238亿美元的零售销售额。鉴于Prime Day促销活动受欢迎，其他美国零售商也在同期推出优惠活动，令到期内的网购活动增加。
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