01投资哪个电商平台,需要先推断电商形态的终局24年国内社会消费品零售总额为48.8万亿(同比增长3.5%),其中实物商品网上零售额13.1万亿(同比增长0%),实物商品电商渗透率27%。随着渗透率见顶,电商行业已进入存量竞争阶段。要投资哪个电商平台,核心是要进行电商终局的推演,而要判断电商终局,需要先思考几个问题:过去几年各电商平台真实GMV(指去掉未支付、退款、退货等水分后的GMV)的市占,...
Source Link01投资哪个电商平台,需要先推断电商形态的终局24年国内社会消费品零售总额为48.8万亿(同比增长3.5%),其中实物商品网上零售额13.1万亿(同比增长0%),实物商品电商渗透率27%。随着渗透率见顶,电商行业已进入存量竞争阶段。要投资哪个电商平台,核心是要进行电商终局的推演,而要判断电商终局,需要先思考几个问题:过去几年各电商平台真实GMV(指去掉未支付、退款、退货等水分后的GMV)的市占,...
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