要点:1、巨星传奇通过深度绑定周杰伦构建“IP+新零售”模式,以明星流量带动魔胴咖啡等产品销售,其抖音入驻直接拉动关联公司股价单日暴涨165.62%,市值突破百亿港元。2、尽管2024年营收增长35.75%,但核心产品魔胴咖啡增速仅8.7%,且多级分销体系曾两度引发监管冻结资金,分销商4年激增10倍的爆发式扩张持续面临传销争议。3、公司尝试通过元宇宙、AI数字人等新流量入口转型,但技术投入与盈利...
Source Link要点:1、巨星传奇通过深度绑定周杰伦构建“IP+新零售”模式,以明星流量带动魔胴咖啡等产品销售,其抖音入驻直接拉动关联公司股价单日暴涨165.62%,市值突破百亿港元。2、尽管2024年营收增长35.75%,但核心产品魔胴咖啡增速仅8.7%,且多级分销体系曾两度引发监管冻结资金,分销商4年激增10倍的爆发式扩张持续面临传销争议。3、公司尝试通过元宇宙、AI数字人等新流量入口转型,但技术投入与盈利...
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