【美团(03690.HK)订单量再创新高 微信社交裂变礼赠成为重要渠道】智通财经APP获悉,7月12日19:30分刚过,

智通财经
12 Jul
【美团(03690.HK)订单量再创新高 微信社交裂变礼赠成为重要渠道】智通财经APP获悉,7月12日19:30分刚过,美团(03690.HK)即时零售订单量再创新高。美团神抢手项目负责人表示,仅神抢手实时订单量接近4000万单,其中礼赠量突破千万单。微信等社交平台小程序下单额屡创新高,好友之间互相优惠券分享和礼赠分享多次触及微信社交裂变阈值,微信赠礼成为重要营销渠道,小红书、微博等也成为重要成交促销工具。上述营销工具的组合效果优于各类app开屏广告。

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